PIC16F690 EEPROM not retaining data

[xnihilo]

DATA @10,0,0     'first hit
DATA @12,0,0
DATA @14,0,0
DATA @16,0,0
DATA @18,0,0
DATA @20,0,0

Is the above in the code you are running.


If so, every time the PIC starts those values are written. If this is not the case then...

Really?
I thought that DATA @... was only used at the time the PIC is programmed only.
Then How should I set initial values at programming time???