Thanks for the input, I am confused however upon my reading (and re-reading the 23016 datasheet) writing to the config registers are:
"First, the device is selected bt sending the slave address and setting the R/W bit to logic '0'. The command byte is sent after the address and determines which register will be written." and then it shows the waveforms for this.
Address is sent 1st (according to the datasheet) and is 0-1-0-0-A2-A1-A0 and then the R/W bit. Next is the command byte (8 bits) and then the 2 data bits - Appaerntly this device uses 2 and accesses them automatically.

All of this I think I get - but it still does not answer the fact that the data and clock pins do not toggle - AT ALL! I can see if I get my sequence wrong - but the lines should still toggle.

Once I get the lines to at least toggle in some form, then I set myself to get the device to actually look like it may work.

Any other ideas?