Build your own CD player for under $20

[T.Jackson]

EDIT: one more thought, perhaps too the failure to pay a fair price to independant authors is a large factor, 100 bucks a page just blows!

That's about the going rate. But you'll find that most contributors aren't in it for the money. The thought of 10,000+ people reading about your project, learning something from it, judging it too (love it / hate it / gee that's sparked an idea for something that I'm working on) - and perhaps even building it - is a bit of a buzz. Well it was for me at least. Kinda worn off now though (been there done that sort of scenario)

$100 may not seem like a lot, lets see how it looks in the eyes of the publisher ...

Estimated readership: 20,000
Staff: 5
Average staff salary: $50K PA
Printing costs p/ issue: $(2-4) *100+ pgs in full colour isn't cheap

-----------------
est cost p/ issue (big overheads)
-----------------
$ 50-70K

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Profit p/ issue
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Probably something like; ((issues sold * (cover price - %20)) + advertising revenue) - cost
20% would be for distributors (maybe even more)

*Wild guess: they might break even with couple of grand profit.
Not exactly your ultimate money making business here.

Edit: how about cost for rent? (phss - you can keep that business)