That isn't a PIC, that's a PICAXE, something similar but different than what this forum deals with primarily.
As far as simple goes, you can't get much simpler than a PICAXE, except for maybe a BASIC stamp..or maybe LOGO on an Apple IIe.
That website (http://www.rev-ed.co.uk/picaxe/) practically leads you by the hand from purchase to first ready made finished program, both software and hardware.





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