Who cares what's inside. Everyone who is using circuits to create a new one based on it.
That's the problem with this world... everyone is imitating instead of innovating...

If I saw a PIC on the back of a LCD, I would smile.
I personally know at least THREE millionaires... each of them became that way because of PICs and MeLabs's PICBasic... and when they see a PIC, they smile too...