Put a magnet on the wheel, trigger a timer on a PIC...
Fire an IR LED at a certain angle at the track, put another IR detector downstream a bit, watch for changes in the intensity of the IR pulses...
Put an IR LED and detector pair in the doorway...each pulse resets a 5 minute timer on the PIC...
Put a microphone next to the roadway...at a certain noise level, you'd know you were going above X mph (kph, whatever), and shut the sign off...
Have the person running the coach flip a switch...
Hire somebody else inside the coach to flip a switch...
Buy a GPS module and watch the lat/lon output...when the position's delta is below 'x', turn on the billboard...
Buy a pitot tube and connect it to a pressure sensor...then connect that pressure sensor to the A/D input of a PIC...at a certain point, pressure is too low, coach must be moving slowly and/or stopped...turn on billboard...
Do the same thing as that other thread with a small metal ball on a chain in a metal can...have that 'intermittent' connection trigger a timer for the billboard...
Buy an ADXL330, use the X/Y outputs to calculate speed and turn on the billboard according to that number...
(If this coach is on a railway) Drag a small wire connected to a lever switch, when the wire hits a crosstie in the roadbed, it will trigger the switch, and therefore trigger a timer in the PIC...
And to think...all those ideas (crappy as they may be), came to me at the same time it took me to type this out...
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