The Korean made product is a stamp-like thing, correct.

But competition is actually a more broad concept than you are suggesting. So, the fact that a new pic based product(anywhere), apparently has arisen, with built in floating point capabilities, will in this broad way, now affect all pic products.

This is the subtle and powerful effect of competition. It's broad, and it's beautiful.

So yeah, to be blunt, you are missing something here, you're missing the very definition or complete understanding of competition. But it's no big deal. You just weren't focusing broadly enough.