The Laipac modules (also widely available under other names) use ASK and the suprerregenerative receiver has AGC/ATC so the output line will have continuous noise in the absence of a signal. I would not try to use serial in and out but would use some type of preamble that will serve to tell the receiver that a message is coming and also allow it to set its AGC/ATC. I use the NEC IR protocol and have never had much of a problem sending/receiving. However, it may or may not be the best choice depending on the type of data you need to transmit. The length of messages casn be a determining factor.
I don't recall what Bruce Reynolds uses in his examples but he does have some examples using these modules on his web site.
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