The Arduino is just a toy platform for newbs.
That may be true... BUT many of those "newbs" will go on to be engineers, who will turn first to what they are familiar with when selecting a developement language. So if MELabs can generate more interest in PBP and attract the newbs now they may gain a more loyal following over on the commercial side.

Question... is there a good percentage of commercial products that are developed using PBP?

Final question... Can you possibly hint at when we might see this "new" version.

Thanks!