Have to agree with Jerson, it could be that the PIC has been wiped and needs re-programming (with the sample code at the end of the PDF). The demo board has the ISCP pins to allow you to connect to a PIC programmer in order to do this.
Basically it looks like the demo board was simply designed to allow you to test various LCD screens. Plug in an LCD, hook up to a USB port for power and the company info would by default scroll across the screen.. You could then modify the code, compile it and then reload it so it says something completely different. - no "drivers" are needed (Windows running on a PIC.... now there's an worrying thought

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Do you have the ability to program PICs ?
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