Some people use them to drive 7-segment LEDs. They don't have digit control, only segment control, so you need one per digit.
It turns out my supplier for 7-segment LEDs also print and assembles PCBs. It wouldn't be cost effective to ship my LEDs back, so I might very well do the jump to the MAX7219 if I have to buy more LEDs.
I'm keeping all my options open for the time being, but the MAX7219 does offer one really neat feature; an intensity control. That TPIC6B595 is a close 2nd for common anode LEDs.
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