Users should only see:
Anchor ads
Ads that stick to the edge of the user's screen and are easily dismissible - do not forget to give google feedback on the advert, this will help tailor your experience.
Wide screen
Ads that appear on screens wider than 1000px, like desktop not mobiles
Vignette ads
Full screen ads that appear between page loads
Wide screen
Ads that appear on screens wider than 1000px, like desktop not mobiles
Bookmarks