It would be interesting to know what they are monitoring and how they are collecting the data. I suspect both of these are clues to a successful search for "similar" projects.

A scan of their webpage... granted, I hardly read any of it... looks like they're developing a display rather than new data. The reason I ask is that the sensors you mention ARE part of the OBD data - if your particular interface (scan tool?) decodes or displays them is a different story. Some "manufacturer's specific codes" do not decode for generic scan devices, but the information (everything from tire air pressure, to air bag status, to time and pressure applied to the brake pedal, to time and date of last service are part of the system, but unavailable without a specialized tool made available only to manufacturer's.

I work for the state inspection/ maintenance program and the amount of information your vehicle records makes the NSA drool.