Really, I don't need to see your friends resume, the product range is referred to as 'Amicus'

The product we have been discussing is' Amicus18'.

Obsessing over a name that is already established in the market place, seems to me to be an utter waste of time (as is responding to your post, yes i know i should not be writing this!). I think time is better focused on more important challenges (i.e. producing something that people truly want to use).

If you are suggesting that you or others actually like the product, but would avoid using it because of the name, ....well maybe the problem (if there is one) is not with the product, but more with those people.

I doubt i'll respond to further posts about the Amicus product name. I've yet to see the developer even lift an eyelid at this discussion, rest assured the name will not change.