Marketing is most important.
1) The best product for a very low price and no one knows about it.
2) A piece of junk all over TV and the internet, great made- up reviews, 1-800-SEND-MONEY, with a actor saying “you got to get this”. We have all seen this one and yes we bought it.
I have put into production too many products. When someone comes to me with a “great ides…make a million”, I want to see a line from here to money. Who will send money? Why do they want this? How will they see this? I don’t want to see the idea until these questions are resolved!