How do I communicate that to adults schooled in Education, not Engineering or Computer Science.
I do not think that should be a problem, many of the users on this forum do not have a formal background in Engineering or Computer Science. I will bet there are plenty of teachers that have RC or some other gadget related hobby. Do they have a "shop" class.

Market to the school district... How many school board members are in local industry? A google search makes me think that Parker has a lot going on in your area, New England Dairy Association, and of course the famous secondary schools in your area should make it easy to convince the schools of the importance.