No, you are missing a bit here and there. Serial LCDs have their own command set. I went to this page and think these are the ones for you.
http://www.parallax.com/Store/Access...%2cProductName

Code:
LcdBkSpc        CON     $08             ' move cursor left
LcdRt           CON     $09             ' move cursor right
LcdLF           CON     $0A             ' move cursor down 1 line
LcdCls          CON     $0C             ' clear LCD (use PAUSE 5 after)
LcdCR           CON     $0D             ' move pos 0 of next line
LcdBLon         CON     $11             ' backlight on
LcdBLoff        CON     $12             ' backlight off
LcdOff          CON     $15             ' LCD off
LcdOn1          CON     $16             ' LCD on; cursor off, blink off
LcdOn2          CON     $17             ' LCD on; cursor off, blink on
LcdOn3          CON     $18             ' LCD on; cursor on, blink off
LcdOn4          CON     $19             ' LCD on; cursor on, blink on
LcdLine1        CON     $80             ' move to line 1, column 0
LcdLine2        CON     $94             ' move to line 2, column 0
LcdCC0          CON     $F8             ' define custom char 0
LcdCC1          CON     $F9             ' define custom char 1
LcdCC2          CON     $FA             ' define custom char 2
LcdCC3          CON     $FB             ' define custom char 3
LcdCC4          CON     $FC             ' define custom char 4
LcdCC5          CON     $FD             ' define custom char 5
LcdCC6          CON     $FE             ' define custom char 6
LcdCC7          CON     $FF             ' define custom char 7
This should work.
Code:
SEROUT2 PinOut, BAUD,[LcdBLoff, LcdOn1, LcdCls]
SEROUT2 PinOut, BAUD,["HELLO WORLD"]
Try a test program with all of the above.