It's so hard to keep up sometimes and although I've heard this thrown around, I just now took a brief look at their site (very brief).

Saw a bit of sample Arduino language to blink an led or something and I'm asking myself, "what's the point" ?

Why do these new languages show up when Picbasic is so easy to learn and there are so many resources for it?

What am I missing? WHY is "Arduino" so special? And what does it mean? Is it someones last name or something?